The ALMS headliner features exotic sports prototype cars, many of which can be seen at the world famous 24 Hours of LeMans, and showcases internationally-acclaimed drivers. ALMS races are schedule in Europe as well as North America. On our shores, the series stages nine events on such renowned road circuits as Infineon Raceway, Road Atlanta, and Mazda Raceway Laguna Seca – all in major markets.

Sponsors of Formula Mazda racing, including Mazda Motor of America, have placed TV commercials within race coverage on Speed Channel to increase their exposure.

The Star Mazda Championship presented by Goodyear reaches a reading as well as viewing public. Several national publications, including SportsCar, Racer, Formula Car Magazine Grassroots Motorsports, and AutoWeek have featured Formula Mazda racing. Coverage also appears in local race media markets.

Marketing Materials
The 2008 Eric Freiberg Marketing Kitr is now available for download from the competitor section. The marketing kit includes and overview of the series as well as the latest demographics, schedules and attendance figures from the 2007 season. The marketing kit is in the PDF format, to download the document right click on the link and select Save Target As... [ 2008 Marketing Kit ]

Sponsor Support
The Star Mazda Championship presented by Goodyear is in the fortunate position of having enthusiastic and involved marketing partners. With five-year programs in place to guarantee the series sanctioning and prize package, presenting sponsorship from Goodyear, the first time they have elected to put their name on a race series, and the marketing support of Mazda in both print and televised media, the Star Mazda Series offers a prime opportunity for exposure. The extent of the Mazda marketing effort can be, outlined in a presentation at Sebring International Raceway on March 18, 2004, can be found here. [ Mazda Presentation ]